#ProTip: When You Need Something Done Right, Get an Expert

I am once again reminded of the benefits of working with experts and professionals. Claudia Ximena Figueredo (Action PR) is helping us with our The Arts and the Affordable Care Act seminar and she just sent me a revised copy of our “fact sheet”, which she had fixed up. Though the changes were mostly subtle, the readability went WAY up from what I had put together. She is definitely an expert at crafting these.

This goes back to my #ProTip from the other day, if you want something done right, get an expert. So many people think that just because they own a computer they are an expert at everything: writing, photography, social media, graphic design, public relations, event producer, etc, etc, etc. But, the fact of the matter is, most people suffer from the Dunning–Kruger effect. That means that they are so incompetent that they do not even have the ability to recognize your own incompetence.

There’s nothing wrong with being incompetent at some stuff, everybody is. And, everybody is good at some stuff. There’s plenty of stuff I suck at, and there are a few things I’m good at. The difference is, I recognize that and, rather than trying to do everything poorly, I try to find those who are good at the stuff I suck at and let them do it. For many people, this is one major obstacle they face that is holding them back from success.

I have seen this directly many times. People come to me asking for advice. They think I am an expert at a staggering number of skills like social media (I am not), blogging (no clue), technology (just enough to turn my computer on), art (yeah, I can see it), and all sorts of other stuff. These are questions I get all the time and people have a hard time believing I don’t know it all. But, I don’t, and I don’t pretend to. I know experts in all those fields, and when I need those skills, I go to them to ask for advice or help.

So, one more time, everyone repeat it with me, if you want something done right, get an expert! via Facebook

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