As you can imagine, we have been watching the Miami event scene for many years. Even before we started Soul Of Miami, we got out and about on a regular basis. And now, Miami has finally closed the circle.
Years ago, I can remember when THE thing to do on one Thursday a month was JAM at MAM. That was really the start of mid-week evening events. People moved their art shows, networkers, happy hours, grand openings and other special events off the weekends because they started to get too busy. There was a time when Thursday was king. You would sit around the house Monday, Tuesday and Wednesday, then have a dozen events to choose from on Thursday. There was a time when full days would be empty on Soul Of Miami, just no events listed at all.
Slowly, it creeped across the week. After competition got too fierce on Thursdays, people started Wednesdays. I remember, a few years back, talking to friends about it. “Oh, this is as far as it can go, nobody would do Tuesday. Nobody would go out on Tuesday.” Well, needless to say, we were wrong.
Eventually it did creep across Tuesday. I think it was the Brickell Art Walk that finally sealed Tuesday’s fate. After they started hosting their walk on one Tuesday a month, more and more people started testing Tuesdays. We even plan to hold regular Life Is Art events on Tuesdays starting in 2014, whereas last year, we would not have entertained that idea at all.
We thought Monday would be the final hold out. There was a time when we personally designated it “Movie Monday” because nothing ever happened on Monday and we could actually take a personal day and attend a movie. Surely, nobody would be crazy enough to host events on Monday. The day after a big weekend in Miami, nobody would come out, right? Everybody needs a break, right? Wrong, again.
For the past several weeks, we have been attending events pretty much every night of the week, including Mondays. We are even contributing to the situation, our next two Life Is Art are on Mondays. Tonight (Monday, November 11), there are several nice events to choose from.
Can this continue? Will people continue to populate events every night of the week? Where do we go from here? Will we need to invent a new day just to cram more events into the week? So, I ask you, what are you doing tonight?